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Groceries cost too much. We’re fixing it.
An open letter on grocery prices

They don’t publish their prices. Never what they paid.

Sign for unit prices everywhere, open price data from the big grocers, and the price grocers paid shown beside the price you pay.

20 secondsthen your MP, and the Grocery Pilot if you live nearby

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Details

Signing adds your name to Lucilla’s supporter list, and the count shows how many people back it. After you sign, we find your MP from your postal code and you can send them a letter from your own email. This is not an official House of Commons e-petition.

Plainly: there is no traction to brag about beyond the live signature count in this block. It shows only when a real count loads. Every other number on this site is a public statistic with its source linked.

+29% food prices in stores since August 2021 (Statistics Canada)5 companies sell most Canadians their groceries (Competition Bureau)1 of 13 provinces and territories require a unit price (Competition Bureau)30.8% of kids live in a home that can't count on enough food (Statistics Canada, 2024)

What Lucilla does while you wait

Every line has a shelf price. Every line adds up.

$692.61

One real cart from the real app: a family of four in Hamilton, 14 days of food, priced line by line at one store, and 21% under the Canadian average on the items that have one. Every line is that store's own shelf price.

Real cart, real app

LUCILLA

Family of four · 14 days · Giorgio’s No Frills, Hamilton

Atlantic salmon steak ×11110.00
Chicken thighs 10.8 kg95.26
Flank steak 1.5 kg69.41
Cod fillets ×554.95
Greek yogurt ×642.00
Zucchini 5.3 kg34.93
Milk 4 L ×429.80
Spinach ×1326.00
+ 22 more items230.26
TOTAL$692.61
per week$346.31
21% UNDER THE CANADIAN AVERAGE

13 of 30 items have a national average: $344.12 here, $437.33 at the average.

Store shelf prices, read Oct 22, 2026.

What this cart covers

  • Who: a family of four, two adults and kids of 10 and 7. A sample household; the app planned the cart.
  • How long: two weeks (14 days), three meals a day. One dinner out each week is not in the cart.
  • What it costs: $692.61 for the fortnight, about $346 a week, under an $800 budget. Groceries only, at one store (Giorgio’s NOFRILLS, Hamilton), shelf prices read Oct 22, 2026.
  • Against the average: 13 of its 30 items have a Statistics Canada national average, and those cost 21% under it (table 18-10-0245-01, Aug 2026). Six items had no price at this store and are left out.

1 · Ask

One tap: plan the next 14 days for a family of four.

How it works

Tell it who you feed. Get the whole plan and a priced cart.

  • Sized to every person. A 16-year-old and a 12-year-old don’t eat the same plate.
  • Priced at a real store. Every line is the store’s own shelf price, with the date it was read.
  • Compared with the average. Each item against the Canadian average, so you see a good price.
Download on the App StoreGet it on Google Play

Or use it from your AI assistant

In Claude or ChatGPT, add a custom connector (MCP) and paste this address. You sign in to Lucilla and choose what it may do.

https://us-east1-lucilla-b0493.cloudfunctions.net/userMcpServer

Step-by-step for Claude and ChatGPT

Grocery pilot

Greater Toronto Area · starting in Hamilton, Burlington, Oakville and Milton

We are looking for 1,000 households.

Families, couples, singles and students. Tell us who the cart is for and get a starter cart of whole food built for your household. Pilot prices are not set yet; our target is at least 20% below shelf prices, and it is a target, not a promise.

See the starter carts

Who is the cart for?

Add each person: age and sex let us size their calories. Optional. Add a row for everyone you cook for.

By joining, you agree Lucilla can email you about the Grocery Pilot. Unsubscribe any time. Privacy