Help unlock transparent grocery prices for healthy families
Starting in CanadaGrocery prices are squeezing families. Make the big chains show the real price.
Join the fight for transparent prices, and be first to try Lucilla’s Grocery Agent. It takes 20 seconds.
+29%
food prices in stores since August 2021
5
companies sell most Canadians their groceries
1 of 13
provinces and territories require unit pricing
What Lucilla is
Lucilla is a social fitness app for families and friends: eat smarter for less, move together, and earn from what you track.
Eat smarter for less
Lucilla Grocery Agent plans the week, builds the cart and keeps your family on budget and on goal.
- Plans meals to each person's goals and sizes every portion
- Picks the cheapest options that fit your budget, then builds the cart
- Adapts week to week from what you log
Move together
Step challenges with friends and family. Your wearable is the referee.
- 1v1 and team challenges for a day, a week or a month
- Free, or for a stake with a flat 5% fee
- Steps come from your watch, so nobody fakes a walk
Earn from what you track
Get paid when people want what you log.
- Sell access to your journal, macros, workouts and meal plans
- Paid live streams and rooms, day passes and tips
- You keep 90% of what fans pay
Eat smarter for less.
Lucilla Grocery Agent plans the week, builds the cart and keeps your family on budget and on goal.
Your AI grocery agent · starting in Canada
- Plans every meal to each person’s goals, with recipes and step-by-step instructions.
- Sizes the portions, picks the cheapest options that fit your budget, and builds the cart.
- Learns from what you log and adjusts next week.
15–25%
Our goal: cut your grocery bill by 15–25%.
A target, not a measured result. The Grocery Agent isn’t live yet.
We’re also fighting for transparent prices. Join us.
One sign-up does both: your name goes on the campaign, and you’re first in line for the Grocery Agent.
JoinMove together.
Step challenges with friends and family. Your wearable is the referee.
Duel a friend
Pick a day, a week or a month. Whoever walks more wins.
Team up
Two against two, steps added up per side.
Enter the field
Groups of 8, top two go through. Enter on the web.
See the tournament →
Free or paid
Every challenge can be free. For a stake, the winner takes the pot minus a flat 5% fee; a tie refunds both sides minus 1%.
On Android, stakes are paid on lucilla.app, not in the app.
Your wearable is the referee
Paid challenges need an accuracy-verified watch: Apple Watch, Fitbit, Pixel Watch, Galaxy Watch, Garmin, Amazfit. Phone step counts work for free challenges.
Fitbit and Pixel Watch sync even with the app closed. Other watches sync when you open the app.
Where you can do what: iPhone, Android and the web
Free 1v1 and 2v2 step challenges
- iPhone
- Yes
- Android (Play)
- Yes
- Web
- No, challenges run in the app
Paid challenges (stakes)
- iPhone
- Yes, create and join
- Android (Play)
- No money in the Play app. Every challenge you start there is free.
- Web
- Yes: pay a stake you owe at lucilla.app/challenge/pay
Tournaments
- iPhone
- Walk your rounds
- Android (Play)
- Walk your rounds
- Web
- Enter and pay here (card via Stripe)
Your watch as referee
- iPhone
- Apple Watch, Fitbit, Garmin, Polar and more
- Android (Play)
- Pixel Watch, Galaxy Watch, Fitbit, Garmin and more
- Web
- No
Journal: meals, workouts, posts
- iPhone
- Yes
- Android (Play)
- Yes
- Web
- No
Creator journal access
- iPhone
- Set up and unlock
- Android (Play)
- Set up and unlock
- Web
- Fans buy passes here
Live streams, rooms, day passes, tips
- iPhone
- Yes
- Android (Play)
- Yes
- Web
- No
Grocery Agent
- iPhone
- Coming soon
- Android (Play)
- Coming soon
- Web
- Join to hear first
Earn from what you track.
Get paid when people want what you log.
Journal access
Your posts and progress, open to the people who pay for them.
Macros & meal plans
Sell access to what you eat and the plans you follow.
Exercise tracking
Let fans follow your training, at the price you set.
Paid live streams & rooms
Go live or open a room: free, pass-only, or a one-time price.
24-hour day pass
One price, a day of access.
Tips
Fans can say thanks directly.
Lucilla on the web
Payments and passes, in your browser.
Sign in with the same Apple or Google account you use in the app. The web is where money moves; the app is where you play and track.
Pay a stake you owe
Settle a paid challenge from your browser. On Android this is the only way to pay.
Pay a stake →
Enter a tournament
Register and pay your entry by card.
See the tournament →
Buy a creator pass
Get access to a creator's journal from their page on lucilla.app.
About creators →
Your account
See the passes you hold and, if you're a creator, your earnings and tax statements.
Open your account →
In the iPhone and Android apps
- Step challenges and your wearable
- Your journal: meals, workouts, posts
- Going live, rooms, day passes and tips
- Setting up creator prices
Spread it
Get three friends to sign.
Every name makes it harder for MPs to ignore. Everything goes out from your own phone; we never message your friends.
Post it on Instagram or TikTok
Instagram Story
- Share or download the story image.
- Post it to your Instagram Story.
- Add a Link sticker with lucilla.app/sign.
Instagram post
- Share or download the 4 slides.
- Post them as one carousel, in order.
- Paste the Instagram caption below.
TikTok
- Share or download the 4 slides.
- Post them in photo mode as a carousel.
- Paste the TikTok caption and put lucilla.app/sign in your bio.
Partners
Built with the best in the business.
Eat smarter. Move together. Earn from it.
Challenges and Creators are free on the App Store and Google Play.