Campaign · Canada first, US too

You shouldn’t need five stores to learn what food costs.

Canada has a bill in Parliament to make grocery prices clearer. Tell your MP to support it, and to make it strong. It takes five minutes, and mail to an MP needs no stamp.

The facts

From the government’s own sources.

+29%

Prices for food bought in stores are up 29.0% since August 2021. In August 2026 they were still rising 2.8% a year.

Statistics Canada, Consumer Price Index, August 2026

$3.6B

Loblaws, Sobeys and Metro reported more than $100 billion in sales and more than $3.6 billion in profit in 2022, up from $2.4 billion in 2019: “a 50% increase in four years.”

Competition Bureau Canada, retail grocery market study, 2023

$1B+

The Bureau found grocers’ food margins rose by “a modest yet meaningful amount” and that one extra point of margin “could add over $1 billion to Canadians’ food bills each year.”

Competition Bureau Canada, 2023

1 of 13

Unit pricing, the price per 100 g or per litre that lets you compare, “is currently only required by law in Quebec.” The Bureau recommended harmonized unit pricing across provinces and territories.

Competition Bureau Canada, 2023

Where things stand

The law is moving. It needs a push.

Bill C-226 is at committee

An Act to establish a national framework to improve food price transparency. It asks the Minister of Industry to work with the provinces on national standards for unit pricing and for transparency about price increases. It passed second reading on April 22, 2026 and is now being considered by the House Agriculture committee.

LEGISinfo: C-226 (45-1)

The Grocery Code is in force, but it is not about your prices

The Canada Grocery Code of Conduct was fully implemented on January 1, 2026, and Loblaw, Sobeys’ parent Empire, Metro, Costco and Walmart Canada have all registered. It governs how grocers deal with their suppliers. It does not require anyone to publish prices to shoppers.

Office of the Grocery Sector Code of Conduct

MPs have asked for the data before

In 2023 the House Agriculture committee recommended that the government “collect and make public data on costs throughout the Canadian agri-food supply chain,” including food retail.

AGRI Report 10, Grocery Affordability

Quebec already moved

Quebec’s 2024 consumer law requires the same unit for the same kind of food, a unit price in bold type, the regular price beside any sale price, and the non-member price beside loyalty prices.

Office de la protection du consommateur

What we’re asking for

Support Bill C-226, and make it do three things.

  1. 01

    Unit pricing everywhere

    One national standard: the same product priced per 100 g or per litre in every store, in every province.

  2. 02

    Say when the box shrinks

    A shelf notice when a package gets smaller and the price does not.

  3. 03

    Open price data

    Grocers publish shelf prices in an open, machine-readable form, so anyone can compare stores. Families, researchers and independent tools, not only the grocers.

Why we care: Lucilla is building a budget grocery cart from real store prices (the pilot). Collecting those prices today means reading them store by store. Public price data would make tools like ours, and anyone else’s, cheaper to build and easier to trust.

Act in five minutes

Three steps. The second one is the one that counts.

01

Find your MP

Search by postal code on the House of Commons site. Each MP’s page lists their email and office address.

Find your MP on ourcommons.ca
02

Send the letter

Email it, or post it. Mail to any MP is postage-free: [MP’s name], House of Commons, Ottawa, Ontario K1A 0A6. Source.

03

Add your name

Optional. We’ll let you know how C-226 moves, and send you the link if a House of Commons e-petition on grocery price transparency opens.

Add my name

Your letter · edit the [brackets]

Open in email
Dear [Your MP's name],

I am your constituent in [your postal code], and I am writing about the price of groceries.

Grocery prices in Canada have risen 29% since August 2021 (Statistics Canada, September 2026). In 2023 the Competition Bureau found that the largest grocers' margins had risen modestly but meaningfully, that a one-point rise in grocery margins can add over $1 billion a year to Canadians' food bills, and that unit pricing is required by law only in Quebec. The Bureau recommended accessible, harmonized unit pricing across the country.

Bill C-226, An Act to establish a national framework to improve food price transparency, is now before the Standing Committee on Agriculture and Agri-Food. I am asking you to support it, and to push for it to include:

1. Mandatory, harmonized unit pricing in every province, so the same product can be compared per 100 g or per litre in any store.
2. Clear shelf disclosure when a product's package size shrinks and the price does not.
3. Grocers publishing their shelf prices in an open, machine-readable format, so families, researchers and independent tools can compare prices between stores.

Canadians should not need to visit five stores to learn what food costs. Please tell me where you stand on Bill C-226 and what you will do to make grocery prices transparent.

Sincerely,
[Your name]
[Your address or postal code]

Stay in the loop

Add your name.

We keep your name, province and email for this campaign only, and never share them.

This is not an official House of Commons petition. Official e-petitions are started by a citizen or resident, need an MP to authorize them and at least 500 signatures to be presented. How e-petitions work · Browse open e-petitions

In the United States

Same problem, different Congress.

Write to your U.S. Representative with the same three asks. The letter above works with the Canadian references swapped for these.

Find your Representative

7%

The FTC found U.S. food and beverage retailer revenues reached 7% over total costs in the first three quarters of 2023, above the 2015 peak of 5.6%, and that some retailers “seem to have used rising costs as an opportunity to further raise prices to increase their profits.”

FTC, Feeding America in a Time of Crisis, March 2024

The Shrinkflation Prevention Act of 2024 (S.3819) was introduced in the Senate and died when that Congress ended. There is no federal shrinkflation rule today.

GovTrack: S.3819 (118th Congress)

Sources

Lucilla, Inc. runs this page. We are not affiliated with any party, grocer or government body. Facts checked September 30, 2026.